Everyone’s excited by the new form factor and advanced features the iPhone 8 will bring to the table, but a new research note from Simona Jankowski of Goldman Sachs (obtained by Business Insider) relays that upgrading to Apple’s next-gen iPhone won’t come cheap. Amid conflicting reports regarding the iPhone 8 price point, Jankowski writes that the base level iPhone 8 will cost $1,000. Notably, this jibes with previous rumors we’ve seen regarding Apple’s pricing plans.
The bump up in price might seem jarring at first glance, yet it doesn’t seem unreasonable given the device’s advanced new design, larger display, and slew of new features. Accordingly, the BOM for the iPhone 8 will be significantly higher than any iPhone model released to date. Specifically, the entry-level iPhone 8 with 128GB of storage is said to cost $1,000 while a model with 256GB will cost $1,099. This makes the entry-level iPhone 8 upwards of $130 more expensive than Apple’s top of the line iPhone 7 Plus.
Breaking down the considerable increase in iPhone 8 components, Jankowski’s research note relays the 5.8-inch OLED display alone will add $35 to the asking price.
- 5.8OLED screen (adds $35)
- No bezel, all screen
- 3D sensing (adds $20)
- Better, faster NAND/DRAM memory (adds $16 to $29)
- Capacity starting at 128GB
- A11 processor
- No home button
- Biometric authentication
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